Golf Genius Partners With Legends to Expand MyShop eCommerce Solution for Golf Pro Shops

Wayne, PA, December 19, 2024: Golf Genius, the golf industry’s leading provider of cloud solutions for golfers and golf professionals, facilities, tours and associations, and Legends, a global premium experiences company, today announced a new strategic partnership aimed at expanding their respective offerings to benefit golf pro shops and their customers.

Golf Genius provides comprehensive tournament management, golf shop productivity, and coaching solutions to more than 10,000 B2B customers in 63 countries. The company’s consumer products are used by millions of golfers worldwide.

MyShop, launched by Legends in 2023 through its partnership with the PGA of America, is an eCommerce solution built to enhance the retail experience at private and public golf facilities nationwide. It allows golfers to purchase club-logoed merchandise from various golf and lifestyle brands directly from their club's website. These customized products are shipped directly to buyers without requiring work from the pro shop staff.

This partnership brings the Legends’ MyShop eCommerce solution to thousands of golf courses and clubs and tens of thousands of PGA Professionals through the Golf Genius Marketplace.

Golf Genius and its sales team of PGA Professionals will work with the MyShop team to market and educate facilities across the country on how to deliver and benefit from this enhanced eCommerce experience.

George Hansen, Vice President of Business Development for Golf Genius, said: “PGA Professionals are at the center of everything we do. We provide software solutions that help them save time, increase their revenue, and enhance the golfer experience. MyShop checks all these boxes, so we’re thrilled to promote MyShop through our Marketplace and partner with Legends to drive adoption and awareness within the Golf Genius community.”

“Golf Genius has long been a trusted supplier of advanced solutions to the industry, and we’re very pleased to build this partnership, which will assist clubs in capturing more revenue and elevating the member experience with MyShop ECommerce,” commented Mike Quirk, Chief Commercial Officer, Legends Global Merchandise.

Will Bacas, Vice President of MyShop, added: “The platform's growth has been exceptional, primarily due to the breadth of our brand relationships and the quality and efficiency of our customer fulfillment process. We’re looking forward to bringing MyShop to the Golf Genius customer base and adding to their best-in-class offerings.”

About Golf Genius

Golf Genius provides innovative software and services to the global golf community serving over 10,000 private clubs, public courses, and destination resorts in 63 countries. Golf Genius also serves national federations, regional associations, and tours, including the USGA, Golf Canada, Golf Ireland, England Golf, Japan Golf Association, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal, Switzerland and New Zealand.

Golf Genius is the worldwide leader in digital solutions for the golf industry, including tournament management, golf shop operations, and coaching solutions. The company’s direct-to-consumer business reaches more than four million golfers with a popular portfolio of consumer-focused golf apps offering GPS, auto shot tracking, scoring and statistics, shots gained, video analysis, and fantasy golf. Additionally, Golf Genius operates and maintains the handicap system in the U.S. for the USGA.

Golf Genius has 300 team members, including 75 PGA Professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information, please visit golfgenius.com.

About Legends

Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fuelled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on LinkedIn, Instagram, and X. 

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