In today’s dynamic and evolving golf landscape, technology plays an increasingly important role in shaping how golfers engage with the game. From the way competitions are run to how players interact with their club and fellow members, digital tools are helping to create more engaging and enjoyable experiences on and off the course.
At Golf Genius, we are leading this transformation by creating innovative platforms designed to enhance golfers’ experiences and their golfing journey. We provide software and services to the global golf community, with a product suite that supports tournament management, golf shop operations, coaching, beginner golf, twilight golf leagues, and handicap management. While these tools are powerful for industry professionals, their real impact is felt by the golfers themselves — through smoother competitions, engaging events, and a more connected club experience.
At the upcoming Golf Managers Association (GMA) Conference, Golf Genius has an opportunity to listen to the industry to further understand what golfers expect from their clubs, and how technology can help deliver those experiences. It’s important to us that we remain closely connected to the people who make the game special.
Connected to the game
Golf Genius is built by golfers, for all golfers. This perspective shapes how the technology evolves, with the goal of supporting clubs in creating experiences that golfers genuinely enjoy and come back for more.
So, who are we?
|
Peter Shaw |
Craig Palmer |
Sean Bicknell | Tim Orgill |
General Manager - APAC |
Country Manager, NZ |
Account Manager - APAC |
Account Manager - APAC |
“I fell in love with the game at eight-years-old and have been connected to the industry ever since. I started my PGA apprenticeship at 18 and graduated in 1999 at 21-years-of-age. Since then, I’ve managed to maintain a handicap of +3 and played on tour for several years.
“I love the challenge that golf presents, the opportunity it gives you to travel and meet new people – I’ve met some lifelong friends through golf. I’m fortunate to have forged a career in the game and get to help other golf professionals globally by assisting and enhancing how they deliver events, run their venues, and deliver coaching services.” - Peter Shaw.
Our team have a deep connection to golf in the region. We believe it’s essential to stay connected to the industry, have a strong understanding of the landscape in Australia, and continue engaging with clubs, managers, and professionals to ensure our solutions remain relevant and valuable.
A local team providing nuanced solutions
The Golf Genius team works closely with clubs and PGA Pros to ensure the platforms align with how golfers interact with competitions, events and club activities. Our insight into local club culture helps shape solutions that feel intuitive for both staff and members.
Visitors to the Golf Genius stand at the GMA Conference will have the chance to meet our team and learn more about how they work alongside clubs to enhance the golfer experience. From supporting major club events to improving day-to-day coaching, the team brings both industry knowledge and practical expertise.
Technology that complements your golfing aspirations
Golf is a complex and deeply social game that’s built on tradition, competition, and community. Golf Genius embraces that complexity while making the experience simpler and more enjoyable for golfers.
Golf Genius enhances the golfing experience beyond everyday golf. Our technology complements what your club already uses and integrates seamlessly.
The result? A more connected club environment — where competitions run smoothly, players feel more engaged, and the focus remains where it should be: enjoying the game of golf.
Attendees at the GMA Conference are encouraged to visit the Golf Genius team to explore how their technology can help clubs create richer, more memorable golfing experiences for their members.
